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PlatinumRomance.com Engages iMerge Advisors to Explore Strategic Alternatives

BOSTON, MA -- (MARKET WIRE) -- August 17, 2007 -- iMerge Advisors
(www.imergeadvisors.com), a mergers & acquisitions firm exclusively focused within the Internet vertical, today announced the firm has been retained by PlatinumRomance.com, a wildly popular dating community, to assist it in exploring strategic alternatives to maximize shareholder value.

"Our board believes that this is an opportune time for us to explore alternatives regarding the future operations of PlatinumRomance.com”, said Steven Ryan, Co-Founder of the popular dating site  "As we participate in this process, we will continue to focus on  implementing our ongoing growth strategies further strengthening this business."

“This represents a tremendous opportunity in today’s ultra competitive online dating and social networking sector” comments Allan Mooney, of iMerge Advisors. “Since 1999, PlatinumRomance.com has one of the strongest and most visible brands in the market today.  Buyers can immediately build off of the efforts of the current management team and continue to realize ongoing high ROI levels”, added Mooney.

About PlatinumRomance.com

About iMerge Advisors

Founded in 2001 iMerge Advisors, Inc. is North America's first mergers & acquisitions firm providing consulting and advisory services to small- to mid-market Internet businesses with revenues ranging from $1MM to $100MM. For more information, please visit www.imergeadvisors.com

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